There are many ways to market a business. You as a small business today must have a growing arsenal of online marketing tools to compete against competition. There are four easy ways to get your business noticed on the Internet. First, you should create a simple effective Web site.  Your website should describe your product or service in a precise, compelling and visual manner.  It should answer customer’s questions in less than 15 seconds.  Your Web site should be easy to navigate and right on target and a "Contact Us" button should be in plain site.   Your web site needs to appear high on search engines' results pages.  If you include keywords and terms in the code, your site will appear higher up on search engines (Google, yahoo, etc.).   It's up to you to know the best way to describe your product and service to customers. You should also become a blogger.  Business owner’s who blog can reach a different audience by writing in a formal or informal manner, showing the personal side of their company.  You can make your company sound more interesting to people by writing a blog.  You have the potential to establish yourself as an expert in an industry just by being one of the first people to write something interesting about it. YouTube is another way to market your business online.  The video you create should be related to product, service, or website you are marketing.  It’s difficult to promote certain products or websites if the overall theme of the video is entirely different. Make sure to make the best out of the video by inserting comments about your product or service. Say the name of your product, service, or website at certain intervals. Try Downloading a third-party application that will allow you to insert text links before the opening and after the ending sequences of your video. Links will not only point users to where your products or websites can be found, but it should also help you find potential customers when more and more users start looking for your videos online.  Video tags and keywords are some of the best tools on Youtube. Tags help categorize your videos and make it easy for users to find them. The easiest way to find the right tags for your video is to conduct research on several keywords or tags you plan to use. Type in your tags on the Youtube search bar and look for videos related to the keywords. The last easy way your business noticed on the Internet Podcasting.  A decent microphone, a digital recorder and editing software is all you need to start podcasting.  A Podcast will allow you to make the most of your inner impresario, and the subscriber audience your show will attract will lure customers away from competitors and to you.